Széchenyi Plan Plus

Beneficiary

VR Global Solutions Kft.

Subject of development

DIMOP PLUSZ-1.1.2/A-24

Dedicated RDI and market-entry support programme — Digital product innovation

Contracted support

22,552,390 Ft

Planned completion

2026.03.31

The aim of the project is to develop the Sales Innovo AI Employee Service, an artificial intelligence (AI)-supported business automation system. The goal of the solution is to significantly increase the efficiency of businesses, reduce administrative burdens, and automate customer communication, sales and marketing processes.

The system is built from several main components, including the AI-based chatbot, which is able to provide unified customer communication across multiple channels (Facebook, Instagram, webchat, SMS), pre-screen interactions and optimize customer management. In addition, automatic process management enables the automatic processing of emails, forms and customer requests and the generation of quick responses, while the content-generating AI is capable of the automated production of social media posts, blog articles and marketing materials.

Through the optimization of the sales funnel, the generation of landing pages without coding becomes available, which facilitates customer acquisition, while digital reputation management makes the handling of customer reviews and opinions more efficient.

Implementation of the project

The implementation of the project takes place in several phases. In the first phase, the assessment of the target group and market needs, as well as the design of the technological architecture, takes place. In the second phase, the development of the first version of the system takes place, during which, in addition to the training and testing of the AI models, the development of the interfaces and APIs is also carried out. The third phase focuses on the comprehensive testing and optimization of the system, where user and performance optimization tests are conducted. In the final phase, the market launch of the service, further scaling, as well as the continuous development and fine-tuning of the AI models take place.

The novelty of the project

The novelty of the project is that it applies artificial intelligence throughout the entire customer relationship process, including communication, data processing and content generation. The system has self-learning algorithms, so it continuously learns and optimizes the processes, while being integrable into existing CRM and ERP systems, making it easy to embed into any business's digital infrastructure.

The implementation of the innovative AI-based business service provides a significant market advantage for businesses, as through automation, customer relationships become faster and more efficient, the human resource requirement decreases, while business effectiveness increases. The solution created as a result of the development contributes to the development of the Hungarian digital economy and provides an opportunity to enter international markets as well.

Through AI-based content generation and process optimization, the digital operation of businesses reaches a new level, through which they can respond to market challenges faster and more efficiently. The innovation supports businesses in their digital transformation, providing them with the opportunity to gain a competitive advantage both domestically and internationally.