References & Case Studies

GreenPatika

AI-powered review management, automated

Challenge

For GreenPatika, customer satisfaction and the continuous building of online trust are top priorities. However, the growing number of customer reviews meant an increasing amount of manual work: every feedback had to be answered quickly, in the right tone and in a personalized way. They needed a solution that, even at higher volumes, ensures no single customer review is left unanswered.

Case Study

We have been working with GreenPatika on automating their review management process since early March 2026. It is worth noting that before using Sales Innovo, the company had only 3 reviews in total — within a few months we reached 663 incoming reviews and a 4.95-star average rating. With Sales Innovo, review management takes place in a central, AI-based system: the artificial intelligence processes incoming feedback, interprets its content, and then automatically generates a relevant response. This way GreenPatika can maintain a consistent and fast presence in customer communication even with a large volume of reviews.

Solution

Sales Innovo AI automated the answering of incoming customer reviews. The system does not simply send the same template response to every review, but creates a response tailored to the content of the feedback. This significantly reduces manual customer management tasks while helping to maintain an active, professional online presence and strengthen customer trust.

Finnshop

Measurable business results from automated marketing

Challenge

In the case of Finnshop, the goal was to build a stable, long-term scalable marketing and sales system that not only simplifies the daily operation of the webshop, but actively supports customer retention, repeat purchases and revenue growth. It was important that the individual marketing processes should not work separately, but as an automated system built on top of each other to support sales.

Case Study

We started working with Finnshop in April 2025, and since then we have built a complex Sales Innovo system around the webshop. We automated several points of the customer journey: from the post-purchase review request, through cross-sell and upsell campaigns recommending relevant products, all the way to the referral system and regular newsletter communication. The goal was for Finnshop's existing customer database to become not just a contact list, but a continuously and consciously usable sales channel. The automations work independently in the background, so the right customers receive relevant messages and offers at the right time, while the system takes a significant amount of manual workload off the team's shoulders.

Solution

With Sales Innovo, we connected the most important processes of customer communication and sales. We set up an automated review request system, cross-sell and upsell processes based on purchase history, a referral system, and newsletter campaigns. This way communication does not end with the purchase: the system continues to work on strengthening the customer relationship, encouraging repeat purchases, and increasing the value per customer.

Rising Trade

6 brands, one central marketing system

Challenge

In the case of Rising Trade, it was not the marketing processes of a single brand that needed to be made more transparent: within a single Sales Innovo account, we manage the communication and automations of 6 different brands. A system consisting of multiple brands, different customer groups, and campaigns requires serious organization, especially when the goal is not only to simplify administration but also to increase repeat purchases and revenue.

Case Study

Rising Trade has been using the Sales Innovo system since 2024, in which we gradually built a complex marketing and sales ecosystem serving multiple brands. The processes of the six brands run in the same system, while communication, customer data, and campaigns can be separated by brand and managed in a targeted way. Thanks to this, the team can oversee and operate the different marketing processes from a single central interface.

Solution

Within the system, we built automated review request processes, reorder reminders, a referral system, and abandoned cart campaigns, while we also regularly launch targeted newsletter campaigns. The performance of the campaigns is continuously optimized through A/B testing, so we can refine the messages, offers, and campaigns based on real customer reactions and data rather than hunches. The different automations build on each other to turn one-time buyers into returning customers and to funnel prospects toward purchases in the highest possible proportion.

GoldBeat

A 2000-product webshop with a complete digital system

Challenge

GoldBeat is a webshop with a wide perfume selection, where the transparent, fast, and customer-friendly online sales of nearly 2000 products had to be solved. With a product catalog of this size, a spectacular webshop alone is not enough: a stable system is needed that supports product discovery, the purchasing process, customer communication, and post-purchase marketing.

Case Study

In the case of GoldBeat, the foundation of the project was the complete construction of the website and the webshop itself. We created an online sales interface capable of handling the nearly 2000-product offering while providing customers with a simple and transparent browsing and shopping experience. From the very beginning, the website was built not to function as a standalone interface, but to be closely connected to the Sales Innovo customer management, AI, and marketing automation system.

Solution

Behind the webshop, we connected a complete automated customer communication system. Reorder reminders encourage repeat purchases, AI Chat supports answering prospects' questions, while AI-based social media comment and private message management helps handle inquiries received on social media platforms. After the purchase, an automated review request process ensures that the GoldBeat online reputation is continuously built from real customer experiences. This way the website is not simply a webshop, but a central element of an automated online sales system.

Zsiráf Építőanyagok

A 5-year collaboration with continuous ad management

Challenge

In the construction materials trade, competition is strong, and purchasing decisions are significantly influenced by price, current stock, seasonality, and geographic availability. For Zsiráf Építőanyagok, a continuously optimizable online advertising system was needed that simultaneously supports current product promotions, webshop sales, and the awareness of the locations and the brand.

Case Study

Zsiráf Építőanyagok has been our partner for more than 5 years, during which time we have planned, launched, and optimized numerous sales and brand-building campaigns for them. The long-term collaboration allows us to think not in terms of independent campaigns: building on previous results, customer reactions, and seasonal experience, we continuously develop the advertising strategy.

Solution

In ad management, we use both Google Ads and Meta Ads campaigns, tailored to the given business goal, product, and target audience. We support promotional and featured construction materials, webshop traffic, brand awareness, and sales with separate campaigns, while we re-engage previously interested users with the help of remarketing. We regularly analyze and optimize the campaigns, so the advertising budget is not simply spent on impressions and clicks, but supports measurable business goals.

Háda Kft.

90+ stores, webshop, and mobile app in one system

Challenge

Háda Kft. operates with more than 90 physical stores, a webshop, and a mobile app, so it has to handle a large volume of highly varied customer questions every day. Customers inquire about, among other things, store opening hours, exchange dates, current promotions, stores, and other continuously changing information. The challenge was for customers to receive answers quickly on every channel and, ideally, based on the current data.

Case Study

For Háda, we built an AI-based customer communication system capable of serving customer needs coming from the large store network and online sales. The AI Chat knows information related to Háda's stores and services, and we also prepared it to handle continuously changing data — such as opening hours, exchange dates, and current promotions. In addition to online communication, voice-based AI also supports customer service. The Voice AI, relying on the same corporate knowledge, can answer frequent questions in a natural voice, so prospects can also get information quickly by phone. The system also includes automated review requests. After every webshop purchase, the review request process can start automatically, and in physical stores, QR codes placed on-site encourage customers to share their experiences in a few steps.

Solution

With Sales Innovo, Háda's different customer communication processes can operate in a unified system. The AI Chat and the voice-based AI take a significant part of the frequently asked questions off customer service, while helping customers based on centrally managed information. The automated review request connects both the online and physical shopping experience with conscious reputation building.

Szépségszalon Érd

Appointment scheduling system and Google review automation

Challenge

In the case of Szépségszalon Érd, an appointment scheduling system had to be set up that can handle the calendars of more than 10 hairdressers, while customers can conveniently book appointments online. It was also important that after booking, notifications are sent automatically to both the guest and the hairdresser, and that Google reviews are requested automatically at the end of the customer experience.

Case Study

We built a complete digital system for Szépségszalon Érd. We created their website, then integrated a full appointment scheduling system in which every hairdresser has their own calendar. The AI Chat supports online customer service. After booking, the guest receives a confirmation email immediately, then a reminder 3 days before the appointment, the day before the appointment, and 3 hours before the appointment. Hairdressers receive an internal notification for every new booking, so they always stay up to date.

Solution

With Sales Innovo, we connected appointment scheduling, customer service communication, and review collection. The website, AI Chat, automated email notifications, and Google review collection operate in a unified system. The result: fewer cancellations, more satisfied guests, and a continuously growing online reputation.

FitUniversum

Online course system and webshop built from scratch

Challenge

For FitUniversum, a complex online platform had to be created that not only presents the services, but also provides a fully functional online course system. Visitors should be able to view, purchase, and access the courses, and also buy several courses at the same time. All of this had to be built from scratch, including the newsletter system and customer service.

Case Study

We started the FitUniversum project from scratch: we created the entire website, built the online course system in which visitors can register, browse the courses, purchase them, and then get instant access to the materials. The system supports multiple purchases and upsell opportunities. The newsletter system continuously maintains contact with prospects and existing customers. After every course purchase, the review collection process starts automatically, and the AI Chat supports online customer service.

Solution

With Sales Innovo, we created a complete educational platform: a website with webshop features, an online course system, payment integration, newsletter automation, AI Chat, and automated review collection. The system is scalable, so new courses can be easily added, and customers can easily purchase and access the content.

Matrackuckó

12 nationwide stores, central CRM and sales automations

Challenge

In the case of Matrackuckó, the CRM system of its 12 nationwide store network had to be unified and centralized. Data, leads, and sales processes coming from the different stores had become opaque, so a system had to be built that enables managing the data of all stores, internal communication, and sales-supporting automations from a single interface.

Case Study

We built a complex CRM system for Matrackuckó that connects the 12 stores to a single central platform. The system includes complete customer management, an internal notification system, a course system for colleague training, and an automated newsletter flow of 100+ emails. The sales-encouraging automations ensure that prospects receive timely and personalized messages. The CRM system enables tracking the full customer lifecycle from the first contact through the purchase and beyond.

Solution

The Sales Innovo CRM system enabled Matrackuckó to manage the data of all stores in one place. The central database, internal notifications, the colleague course system, and the automated newsletter and sales processes work together to make sales more efficient, ensure customer data is not lost, and the team always has up-to-date information.