As a small business owner or startup founder, understanding your market is crucial for success. A report revealed that 42% of startups fail due to a lack of market need for their product or service, highlighting the importance of market research. However, traditional market research can be expensive, and when working with a limited budget, […]
An Opportunity for Improvement Sales Innovo has always been versatile and robust, but we know there’s always room for improvement. When we saw an opportunity to enhance our email campaign analysis, we took it. Previously, viewing campaign performance was limited to the last 30 or 90 days. This restriction hindered thorough analysis, preventing you from […]
Virtual assistants have become indispensable tools for businesses seeking to enhance customer engagement, streamline operations, and drive growth. The global chatbot market is expected to reach $9.4 billion by 2024, growing at a CAGR of 29.7% from 2019 to 2024. This surge in adoption is driven by the numerous benefits of using chatbots, including improved […]
We’re excited to announce a game-changing update from Sales Innovo: the ability to add multiple chat widgets for your account! This new feature allows you to enhance your customer interaction on different landing pages with unique chat designs and customizations. Let’s dive into the details of this fantastic update. Multiple Chat Widgets: A Game Changer […]
Harnessing the Power of AI in Workflows The premium workflow actions are designed to integrate advanced functionalities directly into your workflow builder. With the new ChatGPT integration, you can now interact with the AI directly within your workflows. This means you can send prompts, receive responses, and use those responses dynamically in any text field. […]
Bottom-of-Funnel Marketing refers to the critical stage where potential customers are ready to make a purchase decision. They’ve identified their problem, researched solutions, and are now comparing their options. Your goal here is to convert these prospects into loyal customers. Key Characteristics Prospects at this stage: Have high intent and are aware of their needs. […]
SMS marketing is a powerful method to reach your customers with up to a 100% open rate, achieving impressive results with the right settings. If you want to harness the power of SMS campaigns using Sales Innovo, you’re in the right place! Let’s dive into the steps to create the perfect SMS campaign together. Step […]
What is Mid-Funnel Marketing? Mid-funnel marketing focuses on nurturing relationships with prospects who are aware of your brand but not yet ready to buy. This stage involves deeper engagement, guiding potential customers as they consider their options. Why is Mid-Funnel Marketing Important? Without proper nurturing, about 80% of marketing leads never convert into sales. Mid-funnel […]
We are thrilled to announce the launch of our new Sites Analytics dashboard, designed to empower you with actionable insights into your website and funnel performance. With this innovative tool, you can effortlessly track and analyze key metrics, optimize your online presence, and drive results with graph-based visual insights.
In today’s competitive digital landscape, a high-converting landing page is essential for driving success in your marketing campaigns. Adopting effective strategies and techniques can make your landing page stand out and turn visitors into paying customers. Here are some best practices to help you achieve that. Why Good Landing Pages Matter 1. First Impressions Matter […]
